The platform is rolling out a fresh option that permits them to cut down on the quantity of AI-made videos appearing in their streams. This initiative comes as the service announced that it presently contains over 1 bn AI videos.
Trial and Implementation
This change is undergoing trials over the following weeks before a widespread rollout. This shift coincides with a surge in AI content, spurred by new content generation software.
AI Content on Other Platforms
Studies have shown that approximately 10% of the quickest rising content creators on a competing service primarily display AI-generated videos. A considerable share of this output is considered mass-produced AI material, a label for substandard, bulk-generated content that is often nonsensical or bizarre.
“We know from our community that many people appreciate content made with AI tools, from AI artwork to educational videos, and we want to offer the community the ability to see more or less of that, according to their own choices,” commented a company executive.
Scale of AI Content
TikTok disclosed that there are currently over a billion videos on its network tagged as made with AI. In total, in excess of 100 mn media items are submitted to the service every day, making clips made by AI a relatively small part of its total content library.
User Control Features
Viewers will be capable of limit or boost the volume of artificial media they watch by opening the “manage topic” feature in the application and picking “AI-generated content”. Additional categories that are already be modified under the filter include current affairs, style, aesthetics, and movement.
Content Labeling and Policies
TikTok’s policies oblige content makers to identify convincing AI-made content, and it bans malicious deepfakes of public figures or critical incidents. Any realistic AI video that is without a tag can be removed under its terms of service.
In addition, the service will from now on add an AI-generated label to content made using its own AI tools, or detected by an collaborative effort for recognizing artificial media. This action is designed to stop users from trying to circumvent the disclosure requirement.
Responsible AI Funding
TikTok is also introducing a $2m AI literacy fund for specialists and groups to produce educational content about using AI responsibly. This initiative will benefit non-profit groups dedicated to educating computer science.
Moderation Strategy
The platform has justified its moderation strategy, amid debate over plans to cut jobs for a large number of content moderators in the United Kingdom. It is set to reduce hundreds of positions in its content moderation department in its British office, with worker representatives and internet security professionals voicing alarm that people are being substituted by AI moderation.
A trust and safety lead clarified that people-led review would remain essential, but AI can shield workers by eliminating the most harmful content prior to it has to be seen by humans. TikTok announced a significant reduction in explicit and harmful content reviewed by content reviewers over the past year due to intervention by its machine learning processes.
It is vital to integrate people and machines to keep the platform safe,” she said. “We’ll have humans as integral to the approach, but we also think it’s highly necessary to reduce exposure to dangerous material as swiftly, which is why a lot of the machine support is really helping us process content quickly.”
